Zooki Electrolytes Review: Four Blends, One Salty Workhorse

Zooki is the Blackpool-based brand most people know for its liquid collagen, and its zooki electrolytes range, sold at retailers as "Hydration+", is a different product entirely: four powder sticks, not liposomal, each aimed at a different job. Only one is a genuine electrolyte in the way this cluster defines it. Exercise & Recover publishes 1,000mg of sodium across ten ingredients and ranks 10th of 22 in best electrolytes UK; the other three are functional drinks with electrolytes added to a longer label, not the other way round.

This review scores all four blends against the formulation-purity framework I built to rank the pillar's 22 brands, run on the published label, the brand's own nutrition data and 1,472 verified reviews across the range, a distinction explained in full in The Editor Lab.

Short version: buy Exercise & Recover for the actual electrolyte, be honest with yourself about what Energy & Focus, Liver Health and Skin Radiance are for, and do not let the "clinically tested" badge do more work in your head than Zooki has done on paper.

At home I run reverse osmosis water through a remineralising system, because stripped water and a badly formulated sachet fail you the same way: neither gives your body enough to work with. That is the lens I bring to every brand here. Sachet usability only gets a rating where I have physically opened the product, which rules out Zooki, a brand with no entry in my testing log. Everything below rests on the published label, retailer data and customer reviews, not on my own use.

Here is what real buyers say about the range, before the label breakdown, all pulled from Zooki's own on-site review widget and verified this session.

Four of those eight quotes turn on taste against salt, and that tension is the honest starting point for this review: Exercise & Recover's saltiness is the price of the 1,000mg sodium dose that makes it the range's only real electrolyte.

Zooki Electrolytes+ is not one product wearing four flavours. It is four different products sharing a range name, and only Exercise & Recover is built primarily to replace sodium. Its 1,000mg sodium and ten-ingredient label match the pillar's high-sodium group alongside Puresport, LMNT and Free Soul, and its rank of 10th of 22 reflects a decent, unspectacular formulation, not a weak one. Energy & Focus adds 100mg of caffeine and thirteen ingredients to a lower 520mg sodium dose. Liver Health is a fourteen-ingredient liver-support supplement that happens to contain electrolytes. Skin Radiance runs to fifteen ingredients led by chicory root fibre, not a mineral, with the lowest total electrolyte content of the four. None of that makes any of them bad products. It makes three of them the wrong answer if "electrolytes" in the range name is what brought you here.

Each blend is a powder stick you mix with 500 to 1,000ml of water, not a liposomal product. Here is what each one actually publishes.

*Brand-stated total per serving. Liver Health and Skin Radiance do not publish per-mineral milligram figures in text anywhere I checked, so "not published" is the accurate answer, not zero.

Full per-mineral doses for all four blends, plus the complete ingredient lists, sit in the mineral table at the bottom of this review. All four use Pink Himalayan Salt as the sodium source and Steviol Glycosides, a stevia extract, as the sweetener, and Zooki labels every blend "sugar-free" without printing a gram figure for sugar anywhere I found.

If you exercise hard and sweat heavily, Exercise & Recover is the blend built for you. If you want a caffeinated afternoon drink with electrolytes riding along, Energy & Focus fits, but treat it as a coffee alternative, not a hydration product, because of what comes next.

Run against the pillar's locked framework, ingredient count, published heavy-metal testing, sweetener quality, sugar load, named salt source and sachet usability, the range scores like this.

You are not buying one formulation when you buy "Zooki electrolytes". You are buying whichever of four different labels matches the blend on the box, and only one of them is built primarily around minerals.

Zooki's site carries two trust marks worth separating from what they prove. The footer badge reads "clinically tested" without naming a study, a trial or a body that ran it, so there is nothing published for you to check it against.

The second is a site-wide "up to 4x higher absorption" badge on the electrolyte product pages. That claim belongs to Zooki's liposomal collagen and vitamin range, a different delivery format, and Electrolytes+ is a powder stick. Read that badge on an electrolyte page and you are reading a claim about a different product line.

What Zooki does state plainly is that its facility holds BRCGS AA certification, a UK food-safety standard covering how the factory is run, not a published heavy-metal test for this product. Informed Sport's own scope is different again: a screen for substances banned in competitive sport, not for lead, arsenic or cadmium, and Zooki carries no such certification on any page I checked.

Independent testing matters beyond this one brand. A 2023 Mamavation investigation tested 40 electrolyte products from 30 brands and found detectable fluorine in 9 of them. A 2023 study in Toxics found every one of ten gourmet salts tested exceeded the EU lead maximum. Neither finding concerns Zooki's own salt specifically, but both explain why a named provenance and a published lab result are different claims.

The quote wall above is a small, real sample. The wider picture, pulled from Zooki's own review widget on 15 September 2026, runs to 1,472 verified reviews: Energy & Focus at 474 (4.78 out of 5), Skin Radiance at 575 (4.71), Exercise & Recover at 293 (4.74) and Liver Health at 130 (4.43), the lowest average and the blend customers most often describe as clumping.

Retailer reviews tell a different story for Exercise & Recover. Holland & Barrett's own listing shows 3.9 out of 5 from 144 reviews against Zooki's 4.74, and its Energy & Focus listing sits at 4.29 from 178. Weigh the brand's own widget against independent retailer figures, because a gap that size on the same product is not small.

Trustpilot shows yourzooki.com at 4.3 from 3,690 reviews, but that figure covers the whole brand, mostly collagen customers, so treat it as context rather than evidence about Electrolytes+.

For Exercise & Recover, yes, for most healthy adults training regularly. Its 1,000mg sodium works out to roughly 2.5g of salt, and the NHS advises adults have no more than 6g of salt a day, so a daily sachet takes a substantial but not extreme share once your meals are added. Against Public Health England's Government Dietary Recommendations, its 200mg potassium and 100mg magnesium sit well under the 3,500mg and 300mg daily reference values, so this is a sodium-led product, not a broad mineral replacement.

Energy & Focus is different. Its 100mg caffeine carries Zooki's own warning, "not recommended for children, or pregnant or breastfeeding women," so treat it as a second or third coffee, not an evening hydration default.

If you have a kidney condition or take medication affecting your electrolyte balance, check with a GP before any of these becomes a daily habit.

Zooki prices Electrolytes+ the same way across all four blends, with the per-serving cost falling as pack size rises.

Subscribing saves a further 20%. Holland & Barrett sells the same 30-serving Exercise & Recover pack at £39.99, matching Zooki's direct price exactly, so it is an alternative route, not a cheaper one.

Four brands sit near Zooki in the pillar, compared here in the pillar's own order, not reshuffled by price.

Heights (rank 8) is a focus-led stick, not a straight electrolyte either: eight ingredients, 500mg sodium and 250mg of a citicoline compound for mental clarity, at £1.21 a serving. Like Energy & Focus, it is honest that hydration is not the whole job. See our full Heights electrolytes review.

SULT (rank 9) I have used myself. It is sweeter and noticeably less salty than REPOWR, and its peach flavour is genuinely good, with a sachet that opens easily. Its ten ingredients sit close to Exercise & Recover in length, without Zooki's caffeine or liver-support variants confusing the range.

Free Soul (rank 11) publishes a high sodium dose at the lowest price in that same high-sodium tier Exercise & Recover sits in. If price per serving matters more to you than Zooki's brand recognition, compare directly. See our full Free Soul electrolytes review.

LMNT (rank 3) is the only brand here publishing a per-lot, third-party heavy-metal Certificate of Analysis, a document none of the four Zooki blends have. LMNT is salty, and I like it that way, but I know what I am getting because it proves it with a lab result, not a place name. Full detail in our LMNT review.

Two of these four carry no confirmed commercial tie to this site whatsoever, which is why formulation decides the order here, not who pays a commission.

Exercise & Recover (Cherry): Pink Himalayan Salt (Sodium Chloride), Magnesium Citrate, L-glutamine, Acidity Regulator (Citric Acid), Natural Flavouring (Cherry), Potassium Chloride, Beetroot Powder (Beta vulgaris), Calcium (from calcareous marine algae, Lithothamnion sp.), Vitamin C (Sodium Ascorbate), Sweetener (Steviol Glycosides from Stevia).

Energy & Focus (Peach): Pink Himalayan Salt (Sodium Chloride), Magnesium Citrate, Acidity Regulator (Citric Acid), Natural Flavouring (Peach), Potassium Chloride, Vitamin C (Sodium Ascorbate), L-theanine, Caffeine (Natural Coffee Extract), Calcium (from calcareous marine algae, Lithothamnion sp.), Sweetener (Steviol Glycosides from Stevia), Colours (Beetroot Red, Beta Carotene), Zinc Sulphate, Vitamin B12 (Methylcobalamin).

Liver Health (Lemon Ginger): Pink Himalayan Salt (Sodium Chloride), L-Choline Bitartrate, Magnesium Bisglycinate, N-acetyl L-Cysteine, Potassium Chloride, Milk Thistle Seed Extract, Acidity Regulator (Citric Acid), Vitamin C (Sodium Ascorbate), Flavour (Lemon), Natural Ginger Flavouring, Calcium (from calcareous marine algae, Lithothamnion sp.), Sweetener (Steviol Glycosides from Stevia), Selenium (Sodium Selenite), Vitamin B6 (Pyridoxine HCl).

Skin Radiance (Pomegranate Lemon): Chicory Root Fibre, Acid (Citric Acid, Malic Acid), Magnesium Bisglycinate, Pink Himalayan Salt (Sodium Chloride), Natural Flavourings, Potassium Chloride, Damasty (Rose Dry Extract, Melon Juice Concentrate), Colour (Red Beet Extract), Vitamin C (Sodium Ascorbate), Calcium (from calcareous marine algae, Lithothamnion sp.), Sweetener (Steviol Glycosides from Stevia), Vitamin B5 (Calcium Pantothenate), Vitamin B3 (Niacinamide, Vitamin PP), Vitamin B6 (Pyridoxine HCl), Vitamin B12 (Methylcobalamin).

Zooki is operated by YOURZOOKI LTD (company 10551603, Preston). A November 2021 ASA ruling against the company concerned liposomal Vitamin C claims, a different product to the range reviewed here.